Pinterest is a massive platform that every business owner in 2025 it is crucial to not only understand but most of all know how to market your business on this platform properly.

These 21 Pinterest business stats are not only going to help you understand the platform deeper but also give you the knowledge to create a masterful Pinterest marketing strategy.  

Why Knowing Pinterest Stats Are Crucial for Success

When it comes to digital marketing, understanding the statistics and fundamental concepts of how any platform works is important. 

Pinterest is no different. Pinterest is no longer just a gathering for moms and teenage girls to find recipes and DIY projects.

Pinterest is an extremely powerful marketing platform that can 100% expand the reach of your businesses. Pinterest has now become a platform where businesses connect with each other and intent-driven consumers ready to take some kind of action. 

With hundreds of millions of active users and unique searchable features, Pinterest offers marketing opportunities that many other platforms just can’t match.

Pinterest business stats reveal why this platform stands out: users come to Pinterest with a purpose, whether it’s planning a purchase, finding inspiration, or researching ideas.

 Unlike traditional social platforms where content fades quickly, Pinterest allows your content to stay relevant and drive traffic for months or even years. This longevity, combined with a high level of user intent, makes Pinterest a goldmine for businesses aiming to expand their reach and boost conversions.

21 Pinterest Business Stats to Transform Your Marketing in 2025

In this guide, we’re going to break down over 21+ share 30 Pinterest business stats every business owner must know to grow their business using Pinterest’s platform in 2025. 

These statistics offer a data-driven perspective on why Pinterest should be a key part of your marketing strategy no matter what business you are in.

 Whether you’re a business owner trying to drive more traffic, connect with your target audience, or improve your overall conversions, these stats will show you exactly how to leverage Pinterest to its fullest potential.

In this article, we won’t just blurt random stats across the page but explain exactly what this information can do for you as a business owner.

Pinterest Business Stats: Who’s Using Pinterest?

1. Pinterest has over 465 million monthly active users.

How can this benefit you?

 With 465 million active users searching for ideas and solutions, your business has a great chance to drive significant traffic to your website or store. You can also increase your chances even more by including keywords in your Pin descriptions and titles.

2. 82% of users access Pinterest on mobile devices.

How can this benefit you?

Simply, optimize your content for mobile users. Make sure that your descriptions or pin titles are not too long so that they can be easily readable by those on a smaller screen. Also, make sure that the fonts that you choose in your Pin can be seen from those on a smaller screen.

3. Gen Z and Millennials dominate the platform, with 34% of users aged 18-29 and 38% aged 30-49.

How can this benefit you?

These ages are prime shopping demographics. Targeting these consumers with engaging, trendy, and informative content will boost your sales and website traffic, as they’re more likely to shop and click on relevant products. 

2. 76% of Pinterest’s users are female, but male users are growing fast, now making up 40% of new signups.

How can this benefit you?

Understanding that this platform is mostly run by women lets you know how to angle and design your content. As a business owner, you should focus on content that is either specifically designed for women or content that is designed for the growing male audience. When creating your content make sure to appeal to these key demographics, this will increase and maximize your reach and speed of return.

Pinterest Business Stats: How Pinterest Influences Buying Decisions

5. 89% of Pinterest users turn to the platform for purchase inspiration.

How can this benefit you?

Having your product or service on Pinterest gives you access to a motivated audience who is already looking to buy. Hosting your product or service on a platform like this can directly lead to more income and overall revenue being dumped into your business. 

6. 50% of Pinners have made a purchase after seeing a Promoted Pin.

How can this benefit you?

With 50% of Pinners purchasing after seeing a Promoted Pin, you have an incredibly large opportunity to make money on this platform by pinning your products and services. 

7. 85% of users say Pinterest boards help them plan new projects.

How can this benefit you?

When creating content position your content as a solution to your consumer’s problem. This will increase your brand awareness, strength, and identity.

Pinterest Business Stats: Pinterest Advertising Stats Business Owners Should Know

8. The average cost-per-click (CPC) on Pinterest is 30% lower than other platforms.

How can this benefit you?

The lower a platform’s CPC is the further you can stretch your ad budget, stretching your ad budget will allow you to gain more clicks and traffic to your website without breaking the bank compared to other advertising platforms.

9. Promoted Pins drive 2x the return on ad spend compared to organic Pins.

How can this benefit you?

Simple. Promote your Pins!! It will allow you to double your return and help you scale your business twice as fast. Promoting your pin ensures you’re getting maximum value for every dollar spent on your Pinterest ads.

10. 63% of Pinterest ads perform better when targeting keywords related to intent-driven searches.

How can this benefit you?

If you are a returning reader you know that I am always hard on keyword research, and targeting keywords. So it is no shocker that Pinterest ads that are correctly optimized perform better. Optimize everything you do on Pinterest and you will receive great performance boosts.

How To Optimize For Keywords on Pinterest

Pinterest Business Stats: Organic Reach and Engagement: The Numbers You Need

11. Pins with detailed descriptions receive 30% more engagement.

How can this benefit you?

When creating Pin descriptions adding thoughtful, keyword-rich descriptions will help your content appear higher and more frequent in search results. This will attract more views, visits and outbound clicks to either your product, service, or article. 

12. Vertical Pins see 60% higher engagement than horizontal images.

How can this benefit you?

When posting on Pinterest, really try to avoid posting horizontal images. Mainly because as said before majority of Pinterest users are mobile users, and on their device your horizontal image looks short and compressed. This makes your Pin harder to read and to click.

13. Content featuring videos gets 2.6x the saves compared to static Pins.

How can this benefit you?

 Now this stat I honestly didn’t know until my research for this article. Videos captivate your user’s attention for longer, increasing engagement and shares, this positively impacts your brand’s reach and drives more traffic to your content and/or products.

14. Fresh Pins drive 90% of all engagements on the platform.

How can this benefit you?

Posting new content regularly ensures your brand stays visible and relevant, there are over 400 million users on this platform so you have to post often to maintain and grow brand traffic. Inconsistent posting is the one thing that can potentially damage your traffic.

Use tools like Tailwind to keep a consistent posting schedule and grow your brand on Pinterest.

Pinterest Business Stats: Pinterest Marketing Seo Stats

15. Pins without keywords in the title are 45% less likely to show up in searches.

How can this benefit you?

No need to harp on this more than once. It’s simple use keywords or face consequences.

16. Boards with keyword-rich titles get 75% more visibility.

How can this benefit you?

Boards are one of my favorite ways to grow my Pinterest monthly visits. A well-optimized board draws more users to your profile, mostly because those who view topics in your niche will 

How can this benefit you?

17. 70% of Pinners use Pinterest to find new products

How can this benefit you?

Use long-tail keywords to attract users with specific search intent, this will increase your conversions as the users who view your content have specifically searched for it.

Pinterest Business Stats: Global Reach and Pinterest’s Expansion

18. Pinterest is available in over 30 languages.

How can this benefit you?

While creating content you can optimize your content for a global audience by making your content with several different languages, which means more people can discover your content and, help you connect with customers from different countries driving traffic from places you never expected.

19. Since 50% of Pinterest users are outside the U.S

How can this benefit you?

Globalize your content. Do this by again researching long tail keywords that users outside of the U.S. are searching for. This will help you expand into new markets that you haven’t even known about.

20. Countries like Brazil and India are seeing a 40% growth rate in new users.

How does this benefit you?

Growing user bases in these regions create fresh opportunities to position your brand early and dominate emerging markets.

Global Reach and Pinterest’s Expansion

Pinterest Business Stats: The Power of Pinterest Search: What Users Are Looking For

21. 97% of Pinterest searches are unbranded

Unbranded searches provide a level playing field, allowing small businesses to compete against larger brands. By using relevant keywords, your content can stand out and attract users actively seeking fresh ideas and solutions.

Final Thoughts

Whether you’re new to marketing or a seasoned vet, understanding these stats will help you make smarter, data-driven decisions that actually benefit the growth of your business. Save this article and come back to it when creating your Pinterest marketing strategy.

Quick Recap of the Top Pinterest Business Stats

For those scanning, here’s a quick summary of the main stats:

• Pinterest gains over 459 million monthly active users, giving you access to a massive audience.
• 85% of users plan purchases on Pinterest, making it a top platform for intent-driven marketing.
• Pins drive 33% more conversions than posts on most other platforms.
• There’s been a 40% growth in Gen Z users, highlighting its appeal to younger audiences.
• Content on Pinterest has a long shelf life, continuing to drive traffic long after being posted.

These stats will elevate your Pinterest game to the next level, understand how to use them, and grow your business.

Love This Article?

Let me know in the comments or send me a message! Be sure to check out more of my content. You’ll find more tips, strategies, and insights to help you grow your business and master Pinterest marketing.

Thanks again for reading, and here’s to leveling up your Pinterest strategy!