If you want to make real money on Pinterest, then learning how to use and understand Pinterest business analytics is a must. Your analytics show you what’s working, what your audience enjoys, and which pins and topics are driving your real Pinterest traffic.

When you begin using your Pinterest business stats the correct way, you can optimize your content and increase your earnings a lot faster.

In this guide, we’ll break down how to use key data like impressions, saves, click-throughs, and outbound clicks to create a better Pinterest marketing strategy that can earn you money today. You’ll also learn how to test your ideas and turn Pinterest into a reliable income stream.

What You’ll Learn from This Pinterest Business Analytics Guide

How to Understand and Read Pinterest Analytics in 2025

When you first open your Pinterest business account, the dashboard might feel overwhelming.

From the charts, numbers, and graphs everywhere to a new user, this can be a lot , however, once you know what to look for, it becomes your go-to guide for growth.

There are two main types of analytics you’ll use: Profile Analytics and Pin Analytics.

The Profile analytics show how your entire account is performing from your audience reach to top content, to your engagement rates. It gives you the big-picture view of what’s working and what’s not.

Pin analytics focus on the individual pins, showing how many people saw them, saved them, clicked through, or engaged. This helps you figure out which content your audience truly connects with.

Use this information to create more of what works and less of what doesn’t.

Once you start tracking these numbers weekly, you’ll notice patterns in your Pinterest strategy. And those patterns are what will help you grow faster and make more money from your content.

How to Understand The Metrics On a Pinterest Analytical Chart

To build a winning strategy, you need to focus on a few key metrics:

• Impressions – How often your pin shows up in feeds and searches
• Saves – How many people saved your pin for later (a sign they liked it)
• Outbound Clicks – How many users clicked and left Pinterest to go to your site
• Engagement Rate – A mix of saves, link clicks, and close-ups

To optimize Pinterest content, look closely at your top-performing pins. Pay attention to their color, layout, and titles. These high-performing pins tell you what your audience already loves. Once you spot a pattern, you can create similar pins to grow even faster.

How to Use Pinterest Analytics to Make Money

If you want to actually make money, you must focus heavily on outbound clicks. These are clicks that mean people are going to your website, product, or affiliate link. That’s where your income happens.

Study which pins bring the most clicks. Do they have strong keywords? A bold headline? A certain look or format? Make more of what works. And for pins that aren’t doing well, don’t delete them, just test new versions with updated designs or titles.

The more you post, the better if it is relevant and on topic, Pinterest rewards activity.

A smart Pinterest marketing strategy always includes A/B testing. Test different pin formats like video pins, idea pins, or carousel pins. Mix up your descriptions and images to see what your audience connects with most.

Use External Tools to Support Your Strategy

Using the right tools can help you get better results with less effort. Tailwind is great for scheduling and tracking performance. Canva helps you create scroll-stopping pins. And Google Trends lets you spot popular topics before they go viral, so you can create trending pins early.

These tools work well with your Pinterest business stats, giving you even deeper control over your content and growth.

Boring Hustlers Bonus: My Secret Pinterest Growth Technique

Here’s something I rarely see talked about: make multiple pins for the same URL. Create 3–5 versions of every pin. Change the image, wording, colors, and layout. Pinterest treats each as new, even if the link is the same.

This significantly increases your chances of going viral. It also lets you quickly see what design or copy gets the best Pinterest audience insights. This single trick has helped me to 10,000 monthly views in my first month.

Final Thoughts

Image idea: Pinterest dashboard with growth arrows or income numbers

If you really want to 10X your Pinterest results, dive into your Pinterest analytics. Don’t just post and hope. Let your data guide every move you make.

Understanding your Pinterest business stats gives you a clear picture of what your audience wants. And once you build your strategy around real numbers, your Pinterest traffic, conversions, and income will start climbing.

Track your top pins. Test new designs and focus on what brings outbound clicks. Do this consistently, and you’ll go from guessing to growing.

To maximize your Pinterest Pins performance, focus on your high-performing pins to identify patterns that your audience positively reacts to. Pay attention to the colors, topics, and formats, then replicate the success of the pins that do well. 

 One of the most important analytical information you can track is outbound clicks. Outbound clicks are super important because they allow you to see which pins are driving traffic to your website. 

If you notice certain pins are underperforming, try adjusting headlines and descriptions, or reuploading the same content with different design elements to test different variations.

Thank you for reading. Visit BoringHustlers for simple, smart strategies that help content creators and entrepreneurs get more traffic, clicks, and sales.

We break it down so you can take action and start seeing real results today.