Pinterest is one of the easiest platforms to grow your business’s reach on. Pinterest is a platform like no other, as it is the only platform users go to find websites, ideas, and products.
And one of the most important Pinterest metrics you will need to understand to fully succeed in Pinterest marketing is pin clicks, and how to get pin clicks on Pinterest.
If you’re new to Pinterest or you’re just looking to optimize your strategy, knowing what pin clicks on Pinterest are, why they matter, and how to increase them significantly increases your chances for success.
In this article, we are going to break down what pin clicks are and also guide you in ways to increase the number of pin clicks you gain on the platform.
Plus, we’ll share 2 secret bonus Boring Hustlers tips on how we built are Pinterest and adjusted our strategy to increase our Pinterest pin clicks, engagement, impressions, and improved our overall Pinterest business presence on the platform.
What Are Pin Clicks on Pinterest?
In simple terms, pin clicks on Pinterest are the number of times users interact and click on your pin. When a Pinterest user clicks on your pin on Pinterest, it leads them directly to a website, blog, or product page, depending on what you’ve linked it to. This interaction is vital for tracking engagement because it shows that someone has shown interest in your content.
The more clicks your content gets, the more you know that piece of content has connected with your target audience.If you’re struggling to grow pin clicks, impressions, and overall engagement. Understanding what pin clicks are and how they impact Pinterest marketing is a necessary first step.
As your marketing advisor, I want you to view Pinterest pin clicks as a direct reflection of how well you are creating pins to connect with your audience.
Why Are Pin Clicks on Pinterest Important?
Every time a user interacts with or clicks on your pin, it takes them one step deeper into your marketing funnel, discovering your website or product. In terms of putting money into your bank account.
Pinterest clicks are the second most important metric behind outbound clicks because they lead to conversions, newsletter sign-ups, product purchases, and watched videos. Pin clicks directly impact how much money you make.
The more clicks you get, the higher your chances of getting paid.
How to Increase Pin Clicks on Pinterest in 2025
So now let’s get into why you clicked this article: how to increase pin clicks on Pinterest. Today, we are going to teach you 5 of the best strategies to increase the number of clicks and conversions each Pinterest pin gets.
1. Create PreTemplated Pins on Canva
The first step to getting more pin clicks on Pinterest is to create multiple templatized pin designs that you can use to make Pinterest posts at volume while still looking clean and matching your brand identity.
Outside of Tailwind, the easiest way to do this is to use an easy-design tool such as Canva, a Photoshop alternative.
When creating your pins, we recommend looking into your niche and seeing how the top performers are posting; what times, how many times a day, and what type of Pinterest pins are getting posted.
The more visually engaging your pins are, the more likely they are to get clicked and interacted with. Use the Canva design tool and search Pinterest. This will not only allow you to set up the dimensions of the pin itself, but also give you access to the thousands of free and paid Pinterest designs Canva offers.
Boring Hustlers Tip: Make Sure Your Pinterest Pins Are Vertically Oriented. They Preform Better
You should also name your Canva session on the top right-hand side. This helps Pinterest understand on a deeper level what the file is because, at the end of the day, images are files.
2. Fully SEO Optimize Your Pinterest Pin & The Account
Increasing your pin clicks on Pinterest doesn’t just start when you post the pin. You should optimize your entire account from your name and bio to the singular pin description.
2A. Optimizing Your Name
When creating your name, think of what your audience is looking for when viewing your pins. For example, if you are a hairstylist with a company named Hair on Earth, your name should be something like “Hair on Earth | Hairstyles and Designs ”
2B. Optimizing Your Bio
The second order of business is to optimize your bio. At Boring Hustlers, we use 3-6 keywords in our bio. Using this strategy alongside your new SEO optimized name signals to Pinterest a even more that you are an authority, in turn ranking your pins higher and increasing your overall pin clicks on Pinterest
2C. Optimizing Your Description
Lastly, to improve the number of clicks your pin receives, make sure your pin descriptions are optimized with highly related keywords. Be sure not to spam or overuse keywords as this can hurt your ranking. Speak naturally, and incorporate your related keywords to ensure your pins are targeting the right audience.
Your description should briefly explain what the user will find when they click on your pin. This makes it clear what they can expect and encourages them to click through.
3. Pin At The Most Optimal Times To Increase Pin Clicks
Timing.
On Pinterest, timing is everything when it comes to getting more pin clicks on Pinterest.
The more of your users that are active on Pinterest at the same time, the higher the chance of your pin getting clicked on. Pay attention to your Pinterest analytics to see when the most users view your account.
The times with the highest volume are the best times to post.
Boring Hustlers Tip: For Global Users, The Best Times To Post are 12 AM, 3 AM, 6 AM, 9 AM, 12 PM, 3 PM, 6 PM, 9 PM
4. Post Every Day, But Do Not Spam Content
This is a tip that I learned myself to post every day. Pinterest rewards activity. Posting every day, multiple times a day is the fastest way to grow your Pinterest account and increase Pinterest clicks overall.
However, be aware do not post low-quality or spammy content, as this can hurt the chances of you ranking and will decrease the number of pin clicks that you receive. A trick that we use when we need to post but do not have any ideas is simply posting moodboard-type images to our feed, increasing our reach into other related niches.
5. Track Your Analytics, Repeat What’s Working & Kill What’s Not
Last but not least, track your analytics. Once you sign up for a Pinterest Business Account, you will receive a variety of analytics information, such as impressions, Pinterest outbound clicks, and Pinterest engagement information.
Give your pins two weeks to perform before updating your strategy. During this time, monitor which pins are getting the most clicks.
View which designs and keywords are attracting the most traffic and repin those pins with new images and ideas, but keep the design the same.
If a pin isn’t performing well after two weeks, change the design. Change the title, layout, colors, or fonts. These small adjustments can make a huge difference in increasing the number of pin clicks you get on the platform.
Remember, Pinterest is a long game; stay patient, keep testing and updating your strategy. Follow this guide, step by step, and you will quickly start increasing the number of pin clicks you receive.
Boring Hustlers Tip: Pinterest Pins are shown on Pinterest & Google long after posting them. So with the right pins, you will receive more Pinterest and website traffic long after the pin is posted.
Tracking Your Pinterest Pin Clicks Will Increase Your Monthly Views
When you begin correctly tracking the number of clicks your pins receive, you will find better ways to improve your marketing strategy.
The right data helps asses your current marketing situation without it, you wouldn’t know which pins are working and which need adjustments.
How To Understand Pinterest Analytics
To start understanding how to increase the number of pin clicks you gain on Pinterest, head over to your Pinterest analytics.
Here, you can view all of your business metrics, such as your impressions, saves, and pin clicks. Viewing this data and monitoring which pins and designs your audience are positively reacting to will give you a deeper understanding of their likes and interests.
Then rinse and repeat.
If it’s not broken, don’t fix it.
If your audience reacts well to one style of pin or design, repeat it. Don’t make 5-7 pins and post them in a row with that winning design, sprinkle them every 3-4 pins.
This increases the number of overall views your pin gets, increasing your chances of getting more pin clicks on Pinterest.
Let us give an example, if you are a clothing brand and you posted a pin in your new threads with prop money, and that pin performs good, repeat the prop money strategy every 4-5 pins until it no longer yields positive results.
Boring Hustlers Tip: We recommend posting 5x a day,
Boring Hustlers Bonus Section:
Our 2 Favorite Strategies Implemented To Drive Pinterest Traffic and Increase Our Pin Clicks
Now that we understand what pin clicks are and how to increase the number of pin clicks we receive on Pinterest.
It’s time to put that knowledge into action with strategies that drive traffic.
Here are the favorite Pinterest strategies we use at Boring Hustlers to grow our Pinterest platform and increase our pin clicks.
1. Focus on SEO and Keywords
SEO. SEO. SEO.
Everything we do here at Boring Hustlers is SEO prioritized, from Pinterest posts to YouTube videos to even this blog that we are writing right now.
The key to driving traffic on Pinterest is to make sure that, first off, before anything, your pins are optimized for seo. The understanding of Pinterest SEO is the entire reason the top-ranking sites in every niche are top-ranking.
By using highly relevant and impressionable keywords, you increase the understanding of your topic to the Pinterest crawlers and schema, increasing the probability of your content getting shown to the right audience. Directly impacting your pin clicks.
So when you are creating your Pinterest pins on “beauty”, make sure to include phrases like “how to correctly wash off makeup” or “Best concealer brands in 2025” This way, your pins are more likely to appear in searches for those terms, which will lead to more pin clicks and wider exposure.
2. Create Boards and Pin All Your Pins Inside Them
This is a sneaky trick that I learned from Sophia Lee: create 7- 9 keyword & niche-related boards. Seo optimize the names and the descriptions of each board. After that, fill each board with 50-75 pieces of relevant content by saving relevant pins created by other creators in those boards.
Now, when you create a new pin, pin that pin to every single board you have on your platform.
What this does: significantly increase the number of impressions your platform is receiving by now, essentially collaborating with other Pinterest creators using their content.
Now, when a user searches for a keyword and finds either a pin you have pinned inside your board or your board itself, your pins will also receive impressions, pushing them further out into the Pinterest algorithm increases the probability of getting more clicks on the platform.
Final Thoughts
In conclusion, gaining pin clicks on Pinterest is vital in achieving any type of Pinterest growth or success on the platform.
Whether you’re using Pinterest to increase brand awareness, website traffic, or gain income through affiliate marketing, pin clicks play a crucial role in how well your content performs.
Focus on SEO, relevant keywords, Pinterest boards, and your Pinterest analytics to successfully understand how to increase the traffic and the number of clicks you receive to your platform. By doing so, you’ll improve user engagement, increase overall traffic, and elevate your business to the next level.
Thank you for reading. For more marketing strategies to grow your business, visit Boring Hustlers Today!